How To: Build a Disruptive Brand
Last year, 80 companies were born every hour in this country. With consumers’ relentless pursuit for new exciting brands, few are built to survive.
Jade Tomlin, creative director & founder of CreativeAdventur.es and Nicole Armstrong, strategy director at R/GA & brand consultant join Soho House to discuss the essential principles to help founders build disruptive, future-proof brands. Combining art and strategy, this workshop shows how brands can earn their consumers’ limited attention and thrive beyond it.